Back in the sixties and seventies, if you grew, sold or smoked weed, you could be busted and locked up. High times have certainly changed. In several areas of the United States such as Colorado, Washington DC (and State), Massachusetts and California, marijuana is legal. Other states such as New York and New Jersey are gearing up to join the marijuana movement. But as it turns out, Canadians are taking the lead in the pot business. It’s not so surprising since marijuana is legal all across Canada – no exceptions.
And there’s plenty of flower power up north. According to Arcview Market Research and its partner BDS Analytics, total worldwide spending on legal marijuana will reach $57 billion by 2027. The largest market will be North America, growing from $9.2 billion in 2017 to $47.3 billion in 2027.
Several retired CEO’s of major Canadian corporations see the potential in pot and are taking a chance later in their lives by investing in its production. Brian Athaide, 51, is an example. He spent 25 years with Procter & Gamble and is now hoping to clean up with marijuana. As the CFO at the Green Organic Dutchman, a cannabis grower based out of Ontario, Athaide says that his company is one of the few licensed producers in Canada growing organically and one of only two that are certified organic.
Eli Reed photographed Athaide and other entrepreneurs involved in Canada’s marijuana industry while on assignment for AARP.
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